Brands and Marketing Pioneer (Startup Generalist)

About Your Mission

As our Brands and Marketing Pioneer, you won't just manage; you'll build. You will be instrumental in crafting our brand narrative from the ground up, identifying our key audiences, and executing lean, impactful marketing initiatives that drive adoption for our innovative payment solutions. This role demands a blend of strategic vision, hands-on execution, and a willingness to iterate quickly based on results.

You'll be a key player in a small but mighty team, working directly with founders and product to translate our vision into compelling messages that resonate with churches, schools, and institutions across Africa. If the idea of building, experimenting, and seeing your efforts directly contribute to a startup's growth excites you, then you've found your next adventure.

What You’ll Be Building & Doing

• Craft and refine Cornerstone's brand voice, messaging, and visual identity for the African market.
• Develop and execute agile marketing strategies for customer acquisition, engagement, and retention.
• Lead content creation across various channels: website, blog, social media, email newsletters, and sales collateral.
• Experiment with diverse digital marketing tactics (e.g., social media growth hacking, community building, basic SEO/SEM).
• Identify key audience segments and tailor messaging to address their unique needs and pain points.
• Monitor marketing performance with a lean analytics approach, deriving insights for rapid iteration.
• Support sales and business development with compelling marketing materials and campaigns.
• Explore and manage partnerships that expand our reach and amplify our brand message.

You'll Thrive Here If You're A...

• Hands-On Builder: You're not afraid to get your hands dirty and execute ideas from scratch.
• Growth Mindset Guru: You're obsessed with finding scalable ways to reach new audiences and drive adoption.
• Storytelling Alchemist: You can transform complex ideas into simple, engaging, and persuasive narratives.
• Resourceful Innovator: You can achieve big results with smart, lean approaches and limited resources.
• Data-Curious Experimenter: You love testing hypotheses, analyzing results, and learning quickly.
• Cross-Functional Connector: You communicate seamlessly with product, sales, and leadership.
• African Market Enthusiast: You're passionate about the continent and the potential of fintech to transform lives.

Extra Awesome If You Have...

• 1-3+ years of experience in marketing, growth, or a related role, ideally within a startup environment.
• Demonstrable experience in content creation (writing, basic design, video concepting).
• Proficiency with marketing tools common in startups (e.g., Canva, Mailchimp, basic social media scheduling tools).
• An understanding of the fintech or payment ecosystem, especially in emerging markets.
• Experience managing early-stage social media communities or online engagement.
• A portfolio of projects (professional or personal) where you drove growth or built a brand.
• Strong project management skills and the ability to juggle multiple priorities.